When I studied international marketing at business school, Wal Mart was invading the German Market in a "make em or break em" style. Deep inside, we all knew that this strategy was going to fail, but back then nobody was listening to us new economy kids in Cologne. So, we write the year 2006 and the behemoth has surrendered and is marching home - and we were right, he he.That prompted me to finally see that movie about what's wrong with the Wal Mart business model. A lot! But the bigger picture is that of the corporation. Don't complain about fat cats, immorale values (e.g. to subsidise a profit machine like this with tax payer's money to only name one) and killing the little guy (independent local traders), unless you want to un-corporate Corporate America. The flaw is in the law.
Speaking of the devil, the movie "The Corporation" had the potential to make history, but unfortunately only the first 45 minutes are conceptually revolution calling followed by almost two hours of cineastic how-to-do-it enangelising.
However, the Wal Mart movie delivers what it promises and should become compulsary curriculum for all business and economy students. Definetively eye-opening and a milestone in critical documentary.
For those who are interested, the website www.truecosteconomics.org has an interesting call to action: to change the economic paradigm itself rather than fire-fighting the effects of the pre-vailing and harzarduous neo-liberal one. Or go back to the last remaining corner shop in your neighbourhood instead of Tesco Local.
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