Thursday, August 02, 2007

Art Show: Candice Breitz

Music is a universal art form. Most of us like certain music genres or styles over others. We also admire, fancy and love our stars. And some of us go above and beyond, and start looking like their idols and mimicking their behaviour. That's what Candice Breitz has captured in three photographs of monumental scale on the ground floor of The White Cube in Mason's Yard. The three groups of devoted followers are Iron Maiden, Marylin Manson and Abba.

At first, i was taken away by the beautiful arrangement of these group portraits, but when looking at the details it triggered fast-moving thoughts and memories: about my own stint in heavy metal gangs during adolescene as well as saturday night tribes, and our desire to belong to a group in general. More than any other art form, music seems to provide a framework for an identity, as these enthusiatic fans look pretty much like their idols - theme and variation.

Moreover, these sub-cultural identities often define themselves through mutual exclusion and aversion, think mots versus bikers back in the 70s. This phenomenon is mirrored by one beautiful detail in the Iron Maiden work: a woman wearing a typical heavy metal uniform comprised of jeans and leather vest cluttered with stickers and patches of her favourite bands and other attitude-bearing pictograms, and the one on her right arm says "Saufen gegen Goth" which means "Binge drinking against gothics" - these deeply melodramatic-depressed-looking disciples of marylin manson are hung on the opposite wall; what a genius juxtaposition!

Downstairs is a 25-screen video piece, and if the photos haven't already made you smile, this will make your day. Instead of listening to John Lennon himself, you see 25 hardcore fans singing his anthems, but each left to their own devices. They listen to the songs via earplugs, and sing alongside his voice - but you can only hear them, one by one, filling a screen on their own, 25 of them in one row, individual yet synchronized, well almost - what a gigantic and hilarious cacophony. Very funny.

To actually watch people "giving everything" in front of a camera looks like worshipping to their god: some are in pain, some look like they just entered heaven, and all that moving limbs and shaking heads, not to forget the pulling of spectacularly weird faces is comic relief and results in a rare atmosphere for a commercial art gallery - wild laughter, open and loud.

The next moment it makes you think how YOU look when passionately singing in the car at 7am in the morning on the M25...

Until 28 Aug 2007 at White Cube | check a short video on http://tinyurl.com/28dkbg

No comments: